| Product Strategy & Architecture |
Product Strategy and Planning
Product strategy and planning focuses on identifying and developing product opportunities from conception through design, development, deployment and support. We also help clients assess the current industry and market position and identify potential strategic directions for the target market.
Product strategy and planning offers the following:
- Develop profile of market participants and product characteristics
- Validate specific target markets, product offering portfolio and revenue model
- Finalize set of product recommendations identifying features and functionality and perform gap analysis
| Typical buyer’s title |
Typical business problem |
Offering benefits |
- Chief marketing officer
- Product manager
- Marketing manager
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- How to identify the product opportunities that exist in different markets
- What are the current market conditions and how are the demand conditions going to be in the future
- What are the currently untapped market needs and how are my products going to address those needs
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- Got-to-market strategy and the ways to implement the strategy
- Product offering portfolio including product description, target markets, differentiation opportunities, investment requirements and product revenue targets
- Gap analysis for identification of the current shortcomings that need to be eliminated for realizingwww the product targets
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Emerging Market Strategies
Emerging market strategies focus on developing feasibility studies and go-to-market strategies for entering into emerging markets including India, China, Russia, Brazil and APAC regions. We assist multinationals in developing an entry strategy for the emerging markets and formulating steps to face the challenges associated with operating in the emerging markets.
Emerging market strategies offer the following:
- A detailed overview of the specific market, including profiling of leading providers in the market and identification of current and emerging market needs
- A gap analysis between current product offerings and changes necessary to meet requirements for a specific market
- A go-to-market and distribution strategy for the market
| Typical buyer’s title |
Typical business problem |
Offering benefits |
- Chief marketing officer
- Product manager
- Director of strategy
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- How are emerging markets different from the developed markets and how should the offerings be made in tune with the market conditions in emerging markets
- What are the challenges of operating in emerging markets and what are the steps to be taken to effectively face those challenges
- Who are the current market leaders in the emerging markets are how do our products stand vis-à-vis their products
- How to choose the business partners in the emerging markets
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- Competitive market analysis
- High level go-to-market strategy
- Market requirements for pricing, features, channels and partnerships
- Ways to address common global sourcing mistakes
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